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Museums and Millennials: Engaging the Coveted Patron Generation
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- 作 者：Jaclyn Spainhour
- 出 版 社：Rowman
- 出版时间：
- I S B N：9781538118573
- 页 数：138
- 所 属 分 类： 博物馆事业
- 供 货 周 期: 6
- 版 次：
- 字 数：
- 开 本：
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Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: ·Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. ·Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” ·Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. ·Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there lo
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